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| Too Much of a Good Thing?
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Business owners everywhere are turning to rich media, such as animation, video, etc., to supercharge their websites, learning tools, and other interactive applications. So that's a good thing, but can you overdo it? The answer is YES!
These moving graphics can engage the user and capture their attention, especially useful when trying to communicate a marketing message. However, when used gratuitously, or overused, moving graphics can actually be a hindrance to navigation and the intended message.
How many times have you been on a website where there are multiple animated graphics, all fighting for your attention and dominance in your field of vision. When this happens, the designers have lost control of how potential users will navigate through the application. Once that control is lost, the overall effectiveness and expectations are lost as well. Also, when moving graphics begin to get in the way, the user experience sours - and that's before they've reached any information on your products or services!
Conversely, moving graphics, when used carefully within a well designed and focused application, can generate measurable and consistent results. An experienced media developer and user interface designer knows how to attract the eye, direct the eye, and help the user navigate efficiently and effectively. For your business, that means the user gets your message at the peak of their attention span.
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So before you start adding media to your website or other interactive products, consult with a professional who understands how to create, target, and deploy media with YOUR goals in mind.
If you have any questions regarding the use of animation, video, or other rich media for your business, call us - we are happy to help.
Mike Pascarella
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Pascarella Multimedia serves the Greater Boston and Worcester Massachusetts areas, providing dynamic content for rich media websites, Interactive CD-ROM, DVDs, and presentations. Whether it's for marketing, training, tradeshows, or creative content, Pascarella Multimedia provides your business with the leading edge.
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